Niche marketing is a term people use to refer to niches that people can target to make money online without focusing on ‘business opportunity’ or ‘make money’ niches (like Internet marketing or network marketing).
It targets niches such as self-improvement, dog training, gaming, movies or other things that do not fall into the category of money making niches.
Strengths: You can focus on your passion and become an expert in it. Let’s say you are an expert at mountain biking, then talk all about it and monetize from this niche alone.
Weaknesses: You have to be plan everything and make sure your traffic is quite targeted and an expert at it. Different niches yield different results.
Opportunities: Niche marketing opportunities are ENDLESS. All you need to do is find a niche you can excel in that nobody else is targeting (of course, this is very rare but a lot of niches are not that congested).
Threats: An untapped niche is rare – so most people go for rarer sub-niches
Suggested Course Of Action: Do a search on Google for “YOUR NICHE” FORUM (Example: if you are targeting the gaming niche, type in “gaming forum”) this will be your market!